Business Blogging â Why and How to do it
Free Online Articles Directory
Why Submit Articles?
Top Authors
Top Articles
FAQ
AB Answers
0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Hello Guest
Login
Register
Hello
My Home
Sign Out
Email
Password
Remember me?
Lost Password?
Home Page > Internet > Blogging > Business Blogging â Why and How to do it
Business Blogging â Why and How to do it
Posted: Jul 08, 2010 |Comments: 0
|
]]>
Ask a question
Ask our experts your Blogging related questions here…200 Characters left
Related Questions
How can we register Forex trading company in india.? Is there any law for Online Forex Trading Business in Indian Govt. ?
Should companies have a greater investment in current assets or noncurrent assets? or does it depend on the nature of the business?
Does this lessen the long-term impact of every day decision making in business? Kindler also mentions that pharmaceutical companies can �spend hundreds of millions of dollars and often fail.� Are…
Does your company have a disaster recovery or business continuity plan? Why or why not?
Business Blogging â Why and How to do it
By: Peggy Emch
About the Author
Peggy Emch is the Communications Director for the online software company, <a href=”https://www.timesheets.com”>Timesheets.com</a>. With degrees in mathematics and philosophy, plus years of customer service experience, her <a href=”http://blog.timesheets.com”>blog</a> writings are practical, thoughtful, and useful.
(ArticlesBase SC #2798236)
Article Source: http://www.articlesbase.com/ – Business Blogging â Why and How to do it
Nearly all business owners have heard of blogging, and many of them read various blogs, but few of them recognize the benefits of starting one themselves. Even when they do, they don’t usually know what to write about, and so the blog either never manifests, quickly tapers off, or it ends up a heap of ineffectual posts.
Why have a blog
Blogs are becoming a favorite, and trusted, source of information amongst internet users. Many people have a wealth of very specified information to share that often times cannot be found anywhere else. Blogs are becoming a popular place to publish much of that information. In 2007 Technorati tracked over 70 million blogs. (Take a look at Sifry’s blog for the full report.) Blogging has become so common that most of us expect companies to have one. In a study sponsored by Buzzlogic, researchers examined how blogs have a significant impact on the final purchase of a product. A good blog, showcasing an interesting company personality earns you brownie points in the mind of the customer. All those points add up at the time of final sale. “One of the things that’s so great about them [blogs] is the personal, specific information,” said Valerie Combs, VP of corporate communications at BuzzLogic. “Thorough, useful, honest creation, create a level of trust with the reader.”
It is important to note that this trust is established through the inclusion of interesting content on your blog. The company blog is a place to showcase your knowledge so that customers recognize you as an authority in the field. This places you in a class above the companies selling similar products but with either no blog at all or a terribly boring one.
Blogs have uses beyond the establishment of trust and dissemination of useful information. They promote your business, give you an alternative avenue for getting your name out there, and they can help attract a wider subsection of potential customers. Your posts will attract people searching for the topics you discus and then point them in the direction of your product. Blogs also give you a chance to market your product in a personal and unsanitzed manner. People trust this kind of advertising much more than the traditional means.
In order for a business blog to work, it needs to be interesting to a broad audience. Business blogs are not meant to be a diary, as is common with personal blogs, but rather, they should offer information about subjects that relate to the customer’s needs and curiosities. A good business blog becomes a tool for communicating with customers and developing relationships with them. This is important when the number of customers and potential customers begins reaching into the hundreds or thousands, when direct communication becomes difficult and limited. The blog is the place where customers can hear your voice and begin to develop trust in you and your company. In most cases a customer has many similar products to choose from. A good blog can act as the tipping point of the sale.
How to manage the blog
Be careful People don’t have much patience for bad writing. With so much junk on the internet, readers are quick to sift out the expert information from the amateur. Be extra careful with grammar and accuracy. Mistakes will have the opposite effect than desired. You will come out looking like a novice in your field and your customer will move on to a more professional product.
Contribute regularly Contribute at least one post per week to keep your readers returning and to improve your SEO ranking. If there is a period at which you stop blogging, your readers might think your company is out of business or on some sort of holiday. Once you start a blog, you must maintain it.
Use multiple people within the company to write the blog This isn’t crucial but it could make for a more interesting blog, which is our ultimate goal after all. Contributions from a few different people lend the blog a diversity of topics and viewpoints. It also helps ensure that the posts are frequent.
Use compelling headlines This is critical to adding quick appeal to your blog, which will, in effect, hook your reader. The interested reader will pursue more of your posts and, eventually, your product.
Offer solutions to common customer problems Chances are your customers have some kind of problem that they hope your product or company can solve. Write about that. Your customers are searching for answers pertaining to things related to your product or service. If you run a pet store, for example, you might write a post about the best way to get the skunk smell off a dog. If there are people coming to your blog for advice, some of those people are probably also going to buy your product.
Include industry news summaries Staying on top of the news can generate traffic by those searching for breaking headlines.
Document the success stories of your customers It is comforting to hear that your product actually does what it is propounded to do and that other people are benefiting from it.
Announce new features or better yet, upcoming features The announcement of new features is relevant information that your customers want to hear about, but announcing upcoming features adds a little mystery and keeps them coming back for more.
Include links Including links to other popular blogs can generate more traffic to your own. Bloggers often track who’s linking to them. If they notice you’ve linked to them, they might link back to you. This will not only deliver more traffic to your blog, but will also improve your blog’s SEO.
What not to add to your blog
The announcement of another lunch meeting at a really cool restaurant in town. That’s not what your visitors care to hear from you (unless you are in the food industry)
Tedious product descriptions
That the CEO is going to be out of town or picking up the kids early
Gossip about people or competitors
Vague ideas about uncertain topics. To become an authority, you must talk about real things.
Retrieved from “http://www.articlesbase.com/blogging-articles/business-blogging-why-and-how-to-do-it-2798236.html”
(ArticlesBase SC #2798236)
Peggy Emch -
About the Author:
Peggy Emch is the Communications Director for the online software company, <a rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);” href=”https://www.timesheets.com”>Timesheets.com</a>. With degrees in mathematics and philosophy, plus years of customer service experience, her <a rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);” href=”http://blog.timesheets.com”>blog</a> writings are practical, thoughtful, and useful.
]]>
Rate this Article
vote(s)
0 vote(s)
Feedback
RSS
Print
Email
Re-Publish
Source: http://www.articlesbase.com/blogging-articles/business-blogging-why-and-how-to-do-it-2798236.html
Article Tags:
blogging, blog, company blogging, business blog, how to blog, why blog
Latest Blogging Articles
More from Peggy Emch
Mike Agerbo welcomes social media expert Darren Barefoot to the show to tell us about an easy way to create a business blog using WordPress, and gives you some helpful pointers to get you started. (03:49)
Looking to 2009 in Internet Business & Blogging
http://www.davidrisley.com – Looking ahead to 2009, the fields of internet business and blogging are poised to see SERIOUS growth. This is a huge opportunity for people who are willing to step up their game and get busy! There is a lot of money to be made! (03:56)
How to Build your Business Using Blogs
Mike is joined by Darren Barefoot, blogging expert and author of Friends with Benefits to the show to talk about the many benefits that blogging can have on your business, and some helpful pointers for you to get started. (03:03)
Small Business Policies on Employee Blogging
Anyone can have a blog. As an employer, how should you react to blogs your employees may create on their own and post outside of the office?
(04:50)
Learn about Legal and Tax Aspects of Professional Blogging
Responding to another reader question, I talk about the legal and tax implications of making money online as a problogger. (04:26)
How to Turn Blogging Into a Home Business Income Opportunity
Everywhere you look today you see another blog popping up. Blogs present a tremendous way to make money online. There is a reason for this and in this article we want to talk about how to turn blogging into a home business income opportunity.
By:
Gen Wrightl
Internet>
Affiliate Programsl
Oct 03, 2008
Using a Blog as Your Main Business Page
The search engine connects potential customers with you via the internet. This establishes a unique opportunity for your company to both provide useful information and to build credibility. A company that is knowledgeable, helpful, has credibility and conveys useful information is first in line to make a sale to the consumer reading the page.
By:
Matthew Stonel
Expand your business – 3 Reasons Why Blogging Will Boost Your Business!
Building your business can be a difficult task. You can put hundreds of hours of effort into the business, but if you still don’t have important components, you will not be successful. Today business owners are realizing that blogging boosts business. Blogs are typically only seen as personal places to express yourself and your views. The truth is however the blogs are also great places to reach people about your business or your products. There are several ways to do this ty…
By:
Martin Richardsonl
Internet>
Bloggingl
Aug 21, 2010
7 Key Benefits to Blog Marketing for Your Business
Blog Marketing is emerging as a very effective channel for optimizing search listings and expanding targeted audience reach. This article outlines 7 key benefits to Blog Marketing for your business.
By:
Craig Canningsl
Internet>
Internet Marketingl
Nov 07, 2007
lViews: 113
3 Reasons Why Blogging Will Boost Your Business!
Building your business can be a difficult task. You can put hundreds of hours of effort into the business, but if you still don’t have important components, you will not be successful. Today business owners are realizing that blogging boosts business. Blogs are typically only seen as personal places to express yourself and your views. The truth is however the blogs are also great places to reach people about your business or your products. There are several ways to do this ty…
By:
cristianpetrusl
Businessl
Sep 08, 2010
3 Reasons Why Blogging Will Boost Your Business!
Building your business can be a difficult task. You can put hundreds of hours of effort into the business, but if you still don’t have important components, you will not be successful. Today business owners are realizing that blogging boosts business. Blogs are typically only seen as personal places to express yourself and your views. The truth is however the blogs are also great places to reach people about your business or your products. There are several ways to do this ty…
By:
Manuel Turcanul
Business>
Business Ideasl
Jul 10, 2010
Reasons Why Blogging Will Boost Any Business
Building your business may be a unmanageable task. You may put hundreds of hours of venture into the business, but if you still donât have principal elements, you will not be successful. Today business owners are realizing that blogging boosts business.
By:
Rudreshl
Advertisingl
Nov 04, 2009
How Blogging Can Help Your Business – Ways to Use Your Blog
As a business owner who likes to stay up-to-date on the latest marketing methods and technology, you probably already know how blogging can help your business. There are many benefits of having a company blog, and a great many business owners have already
By:
Jason Develvisl
Technology>
Communicationl
Nov 16, 2005
lViews: 597
Create a Blog on a Website: How to Create Your Own Blog Website
Create a blog on a website: How to Create Your Own Blog Website. Emily Stoik talks about how to create your own blog website and the steps you need to take in order to create a truly successful blog for your online marketing. http://www.Make1KaDay.com
By:
Shawn Stoikl
Internet>
Bloggingl
Nov 17, 2010
Blog to Make Money Online From Home
The Exact Steps To Make Over ,000 Per Month From Home With The Internet. Using these exact tactics you can profit huge online.
By:
Dwayne Phelpsl
Internet>
Bloggingl
Nov 17, 2010
Virtual Friends are More Interesting
Legend has it that the one who invented the first ever social networking site had no friends. Whether this claim is true or not, we can be sure about one thing; his or her invention has made our era a lot more entertaining.
By:
AdamLudwigl
Internet>
Bloggingl
Nov 16, 2010
We all want to make our blogs stand out from the crowd. Surely If you follow someone all the time you might end up always second best. Nobody wants that to happen. So how do we go about making our blogs unique?
By:
Alvin Makoanil
Internet>
Bloggingl
Nov 16, 2010
Your Guide To Blogging Success
If you are new to internet with no idea how to design websites and reluctant to spend money on domain names, web hosting and even web designers, blogs will be the best alternative.
By:
Amuro Wesleyl
Internet>
Bloggingl
Nov 16, 2010
Blog content writing â Keep in mind few things to succeed
Initially bogs were used by individuals to express their feelings or as diary. But today, it is a vital marketing tool and many business owners are taking advantage of this easy, quick, cost efficient and convenient option for promoting their respective businesses.
By:
Sachin Bhutanil
Internet>
Bloggingl
Nov 16, 2010
Why You Should Encourage Your Children To Blog?
In my earlier article I did mention that if you find updating your blog with updates frequently to be a chore and yet do not wish to give up the idea of making money from blogging, you may consider getting others to do it for you.
By:
Amuro Wesleyl
Internet>
Bloggingl
Nov 16, 2010
Which Blogging Software Should I Use?
Everyday there are more and more bloggers putting their posts. As the demand for valuable content grows, so are their tasks. Given the fact that many like to earn money quick without doing much work everyday, a blogging software has been invented to suit this specific need.
By:
Amuro Wesleyl
Internet>
Bloggingl
Nov 16, 2010
Getting Customers is like Rallying an Army
Getting customers is all about getting people which, in business, can’t be achieved without providing good customer service. Some customers will just swing by and pick up a product, but many will need direction. If they don’t receive the service they require at this critical moment, they will find another company with whom to do business. This simple concept is often muddled by the notion that customers are merely fuel for the company, fuel that can be bought or otherwise acquired. With this con
By:
Peggy Emchl
Businessl
Nov 05, 2010
Honest, Hard-Working Employees
To make honest, hard-working employees, we must provide a positive environment and treat them as though they already posses these qualities.
By:
Peggy Emchl
Business>
Leadershipl
Aug 27, 2010
Wasting Time and What to Do About It
Distractions come in many forms, many of which may seem perfectly normal, but there is an ideal time, place, and dosage of them. Understanding this will help us transform our inefficient employees into a highly productive workforce.
By:
Peggy Emchl
Business>
Managementl
Aug 10, 2010
Telecommuting is on the rise in recent years as many jobs can easily be done with just a laptop and maybe a telephone. Many small businesses rely heavily on home based employees for much of the work that can be done or shared over the internet. It isn’t any wonder, since small businesses can save a bundle by employing telecommuters.
By:
Peggy Emchl
Business>
Small Businessl
Jul 08, 2010
Biometrics are the methods used to verify identity using intrinsic physical or behavioral traits such as photographs, fingerprints, or facial/voice recognition. It is becoming widely used within the government, nuclear power plants, hospitals, airports, the workplace, and even schools. Its use is controversial but its benefits are undeniable. Biometrics helps protect sensitive data, ensure login identity, and prevent criminal activity.
By:
Peggy Emchl
Technology>
Communicationl
Jul 08, 2010
Business Blogging â Why and How to do it
Nearly all business owners have heard of blogging, and many of them read various blogs, but few of them recognize the benefits of starting one themselves. Even when they do, they don’t usually know what to write about, and so the blog either never manifests, quickly tapers off, or it ends up a heap of ineffectual posts.
By:
Peggy Emchl
Internet>
Bloggingl
Jul 08, 2010
Employee or Independent Contractor? â How to Classify Correctly
When hiring a new employee, an employer has two choices; he can either hire him as an independent contractor or as an employee. There are pros and cons to either choice and there are strict rules governing the decision. While using an independent contractor, a company doesn’t have to worry about renting a large office, buying office supplies, paying payroll taxes, offering benefit packages, etc. However, the employer’s gain can be the employee’s loss, and so to be fair, there are legal standards
By:
Peggy Emchl
Business>
Human Resourcesl
Jul 08, 2010
Payroll is a big job and it takes a lot of training to get it right. If you have decided to do it yourself, you have to be very careful. You must be sure that the correct taxes are withheld from your employee’s paychecks, the wages and bonuses are correctly calculated, the correct taxes are paid, and that the payroll complies with state and federal employment laws. And of course, you must make sure that your employees actually get paid frequently and on time.
By:
Peggy Emchl
Business>
Human Resourcesl
Jul 08, 2010
Add new Comment
Your Name: *
Your Email:
Comment Body: *
Verification code:*
* Required fields
Submit
Your Articles Here
It’s Free and easy
Sign Up Today
Author Navigation
My Home
Publish Article
View/Edit Articles
View/Edit Q&A
Edit your Account
Manage Authors
Statistics Page
Personal RSS Builder
My Home
Edit your Account
Update Profile
View/Edit Q&A
Publish Article
Author Box
Peggy Emch has 9 articles online
Articles Categories
All Categories
Advertising
Arts & Entertainment
Automotive
Beauty
Business
Careers
Computers
Education
Finance
Food and Beverage
Health
Hobbies
Home and Family
Home Improvement
Internet
Law
Marketing
News and Society
Relationships
Self Improvement
Shopping
Spirituality
Sports and Fitness
Technology
Travel
Writing
Affiliate Programs
Audio
Blogging
Domain Names
ECommerce
Email
Forums
Internet Marketing
Link Popularity
Newsletters
RSS
SEM
SEO
SMO
Spam
Video
Web Design
Web Hosting
]]>
Need Help?
Contact Us
FAQ
Submit Articles
Editorial Guidelines
Blog
Site Links
Recent Articles
Top Authors
Top Articles
Find Articles
Site Map
Webmasters
RSS Builder
RSS
Link to Us
Business Info
Advertising
Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2010 Free Articles by ArticlesBase.com, All rights reserved.
